News & Views

How To Set Appointments – 8 Top Tips Appointment setting is used to schedule an official meeting between a qualified sales lead and a representative of your company. It is part of a wider business and lead generation strategy and the stage between initial prospecting and closing [...]

How to Measure Lead Quality: A Formula for Success Getting quantities of leads is great, but how can you ensure that the amount you’re getting are the quality you need? That’s where a lead quality formula helps. Learn more. You’ve started to get leads in, [...]

Why is Persona-Based Selling So Important? Technology has considerably accelerated over the last few years. As the interconnected world evolves and greater technologies become available, there is a risk that human connection will be lost among it. This could prove problematic for buyers. Customers can find a [...]

B2B Appointment Setting The Science of Success From the initial stages of lead generation to finally closing that all important deal, there are many steps of the sales process to consider. B2B appointment setting is a key step in any sales strategy. And whilst many may [...]

6 Different Types of B2B Lead Generation Strategies Organizations target potential customers through a variety of clever advertising and marketing channels. But, with so much competition around, grabbing attention and generating leads is anything but easy. Chances are your business is already using some form of [...]

Top 6 Tech Trends for 2023 Jaw-dropping technology is on the horizon for 2023, and it has the potential to completely shift the way we navigate online. From AI to smart locking systems, a plethora of new information that will start to see itself heavily [...]