News & Views

  Using AI to generate higher quality leads   So the robots are coming for us – run! While some are in a state of AI panic and others celebrate AI with caution, no one (and yes that’s no one) has [...]

A way around long-term demand generation investments Shortages are big, flexibility is massive, fractional partnerships are…. critical? With market uncertainty and turbulence coupled with lay-offs it's hard to remain agile and competitive. What's more it is [...]

Stop wasting money on poor leads Imagine a world where there is no such thing as a rubbish lead. Here is our take on a few tactics to prevent them. Ban forms. Treat people like people! If you wanted to [...]

How To Set Appointments – 8 Top Tips Appointment setting is used to schedule an official meeting between a qualified sales lead and a representative of your company. It is part of a wider business and lead generation strategy and the stage between initial prospecting and closing [...]

How to Measure Lead Quality: A Formula for Success Getting quantities of leads is great, but how can you ensure that the amount you’re getting are the quality you need? That’s where a lead quality formula helps. Learn more. You’ve started to get leads in, [...]

Why is Persona-Based Selling So Important? Technology has considerably accelerated over the last few years. As the interconnected world evolves and greater technologies become available, there is a risk that human connection will be lost among it. This could prove problematic for buyers. Customers can find a [...]