6. Artificial Intelligence
It is inevitable that Artificial Intelligence (AI) will inhabit more digital space in 2023. Its evolution has already started to impact human behavior, and many businesses are considering how AI can boost engagement and the overall sales process. More human-like interactions could be introduced via machine learning technology to mimic human conversation. These are currently being experimented with on AI chat bots, such as ChatGPT, and may start to be utilized as part of the customer journey if successful.
As well as reducing manual work, AI allows B2B companies to enhance, personalize and optimize various areas within the customer journey. Robotic Process Automation (RPA) is widely used to automate supply chain processes such as maintenance, service support and data entry. Website optimization and personalized B2B marketing campaigns are also by-products of what AI can achieve.
The popularity of AI will encourage more service providers to produce technology and software that offers more AI-aided solutions. While the realm of artificial intelligence continues to be explored, there will be a greater emphasis on ethical AI and risk management. Companies such as Holistics AI provides software that deploys AI in an ethical manner.
Sensors can share their health with IoT which can urge companies to contact their customers when an issue starts. Smart devices within the home, such as watches, refrigerators and mobile devices also communicate in this way. Essentially, through connectivity means, smart appliances can learn preferred settings and optimize device performance.