What a year 2021 has been! As we start 2022 let’s have a look at what we’ve achieved in 2021: a rebranding, new offices worldwide and substantial growth. Thank you to everyone who got us here! Bring it on 2022! Happy New Year from the team at Inside.

With Gartner forecasting $4.2 trillion to be spent on global IT in 2021, it has never been more important to invest in your sales development teams. Read our 2022 Accelerator blog to find out how an effective sales development program can become a critical part of winning market share

As we close off the calendar year, we thought it would be useful to share some observations and trends from our global sales development in 2021. 2020 set a trend for what followed in 2021: the importance of multi-channel engagement, focusing on persona-based messaging and the role of an SDR as a trusted advisor for the prospect.

We're incredibly excited to announce our new brand and corporate identity, as we officially move from Inside Marketing to INSIDE GLOBAL. Our new name, brand and website showcases the creativity and innovation that we give to our clients - as well as our ambition to continue offering inside sales services in 'Any Language. Any Country'. 

Despite digital events and webinars still being one of the most effective lead gen tools within B2B tech, many businesses simply aren't using them to their utmost potential. In this article, we share our 8 top tips for delivering a digital event that will give you many more sales qualified leads and opportunities.