1. Ben Francis, Gymshark Founder
Ben Francis is probably one of the biggest founder success stories out there. From his bedroom in 2012 with a side job as a pizza delivery driver to the international success he is today, the story of growing his gym clothing wear brand, Gymshark, is one continually shared and known by many.
While you may not have ever bought gym clothing or have a vested interest in the gym and leisure industry, you’ll probably know who Ben Francis is.
But why is his personal brand so good?
For one reason, he’s truly authentic. He shares not only the positives of his journey to success but also the struggles. From his brief hiatus as Gymshark CEO to his return in 2020, he shares everything with his followers and always in the same tone of voice.
He has grown his brand on social media from the very beginning, using each of these platforms to their full effect. His Instagram is much more personal, showing photos of him doing everyday, relatable activities intermingled with business updates. His LinkedIn is a professional, business inspiration and shows his authority as a businessman. As an example of a personal brand, his is one of inspiration and realistic success.