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Inside Global 2021 Wrap Up

2022-01-05T16:51:44+00:00December 14, 2021|News|

As we close off the calendar year, we thought it would be useful to share some observations and trends from our global sales development in 2021. 2020 set a trend for what followed in 2021: the importance of multi-channel engagement, focusing on persona-based messaging and the role of an SDR as a trusted advisor for the prospect.